Selling online in Australia has never been more profitable — Australians bought and sold over $180 billion in second-hand goods last year. Whether you're selling one item or building a full side business, this guide covers the exact process used by ClickOz's top-selling Australians.
We'll cover choosing the right platform, taking photos that convert, pricing your items correctly, managing buyer communications, and getting paid safely. Let's start.
Best Places to Sell Online in Australia
Before we get to the how — let's make sure you're selling in the right place. Here's how the main Australian platforms compare:
ClickOz listing fee
FREE
Always — no limits
eBay listing fee
Up to $4.95
After free allowance
eBay final value fee
11–15%
vs ClickOz 5% flat
| Feature | ClickOzBest Value | eBay AU | Gumtree | Facebook MP |
|---|---|---|---|---|
| Listing fee | FREE — always | Free (limited) | Free (limited) | Free |
| Final value fee | 5% flat (no cap) | 11–15% | Flat fee | 5% |
| Monthly subscription | None — ever | $4.95–$499/mo | None | None |
| Buyer protection | ✓ Full escrow | ✓ Partial | ✗ None | ✗ None |
| Australian sellers only | ✓ 100% AU | ✗ Global | ✓ AU | ✓ AU |
| Auction format | ✓ Yes | ✓ Yes | ✗ No | ✗ No |
| Best Offer / Negotiate | ✓ Built-in | ✓ Yes | ✗ No | ✓ Chat only |
| Seller analytics | ✓ Full dashboard | ✓ Basic | ✗ None | ✗ None |
| Dispute resolution | ✓ Full team | ✓ Partial | ✗ None | ✗ None |
| Payout time | 2–3 business days | 2–7 days | Cash/bank | Cash/bank |
Platform data accurate as of March 2026. ClickOz recommends verifying current fee structures on each platform before listing.
Full comparison & seller reviewsCurrently selling on eBay?
Save up to 10% per saleeBay charges 11–15% final value fees plus optional store subscriptions. ClickOz charges a flat 5% — no caps, no monthly fees, no surprises. On a $500 sale, that's $30–$50 more in your pocket every single time.
How to Sell Online in Australia — 7 Steps
Follow these steps in order. Most sellers skip steps 2 and 3 — don't be one of them. Those two steps have the highest impact on your final sale price.
Create your free account
Sign up in under 2 minutes. No credit card required. Your account gives you access to the Seller Dashboard, analytics, and up to 10 free listings per month on the Bronze tier.
Pro tip: Use your real name or a shop name — buyers trust named sellers 3× more than "user1234" accounts.
Photograph your item
Take 5–10 photos in natural light. Show every angle, close up on any wear or damage, and photograph the item powered on if it's electronics. Great photos are the single biggest factor in how fast your item sells.
Pro tip: A white or neutral background makes your item stand out. Lay it on a clean sheet or use a blank wall.
Write a detailed listing
Include: brand, model, age, condition, dimensions (for furniture), battery health (for electronics), what's included, and any faults. Buyers who have all the info they need buy faster and with fewer questions.
Pro tip: The title is the most important SEO field — include the brand, model, and condition. E.g. "iPhone 14 Pro 256GB Space Black — Excellent Condition"
Set your price and listing type
Choose Buy Now for instant sales, Auction for competitive bidding, or enable Best Offer to let buyers negotiate. Use our PriceToSell tool to compare what similar items recently sold for on ClickOz.
Pro tip: Enabling Best Offer with an auto-accept threshold means you can make sales 24/7 — even while asleep.
Go live and respond fast
Your listing is live immediately. Turn on push notifications so you're alerted the moment someone messages, bids, or places an offer. Sellers who respond within 1 hour have a 3× higher conversion rate.
Pro tip: Use the ClickOz mobile app to manage messages on the go. Most buyers decide within a few hours of making contact.
Ship safely or arrange pickup
For postage, pack the item securely and use Australia Post with tracking and signature. For local pickup, confirm the buyer can transport the item and agree on a time. ClickOz escrow holds the payment until delivery is confirmed.
Pro tip: Take a photo of the packed item before sealing the box. If a dispute ever arises, this is your evidence.
Get paid
Once the buyer confirms receipt (or 7 days pass without a dispute), funds are released to your ClickOz wallet. Withdraw to your Australian bank account in 2–3 business days via Stripe.
Real Australian Sellers — Real Results
Sarah K.
NSW
$3,200
from selling Old baby gear & kids clothes
in 2 weeks
Marcus T.
VIC
$8,450
from selling Workshop tools & machinery
in 5 weeks
Emma R.
QLD
$1,850
from selling Fashion & vintage clothing
in 3 weeks
How to Price Your Items
Check recent sold prices, not listed prices
Anyone can list anything at any price. What matters is what items actually sold for. Check ClickOz price guides for popular items, or search and filter by 'Sold' to see real transaction prices.
Price 5–10% above your minimum
Buyers expect to negotiate, especially on higher-ticket items. If you want $500, list at $540–$550. This gives you room to counter offers without going below your floor.
Use the PriceToSell Suggestion tool
When you create a listing on ClickOz, our PriceToSell tool automatically shows what similar items have sold for in your state. Use it — sellers who do sell 40% faster on average.
Don't let sentimental value inflate your price
Your old guitar might mean a lot to you, but buyers don't factor that in. Price based on condition, age, and market demand — not what you paid or how much you love it.
Frequently Asked Questions
Ready to Start Selling?
Join 2.4 million Australians already selling on ClickOz. List your first item in 2 minutes — completely free.
