How to Price Second-Hand Items in Australia: The Data-Backed Method

The most common mistake second-hand sellers make is pricing based on what they paid, not what buyers will pay. The market doesn't care what you paid for something — it only cares what it's worth today. Here's the method that gets you the right price every time.

Rule 1: Check Sold Prices, Not Listed Prices

Active listings are aspirational. Sold prices are reality. On ClickOz, you can filter by 'Sold' to see what items actually transacted for. On eBay, filter by 'Sold Items' in the left sidebar. This is the only data that matters. If 10 identical items are listed at $500 but the last 5 sold for $380, your price is $380–$420.

Rule 2: Grade Your Condition Honestly

Condition grading directly affects price. Mint/Like New: 85–95% of current market. Excellent: 70–85%. Good: 55–70%. Fair: 35–55%. Poor: 20–35%. Most sellers overgrade their items — buyers know this and factor it in. Honest grading builds trust and reduces time-wasting negotiations.

Rule 3: Add 5–10% Negotiation Room

Price 5–10% above your walk-away price. Buyers will offer lower — give yourself room to negotiate without going below your minimum. If you're not getting offers, you're priced too high. If you're getting offers immediately, you're priced too low.

The Depreciation Rules by Category

• Electronics: 15–25% per year for most items; Apple products depreciate slower
• Cars: 15–20% per year for most makes; Toyota/Lexus depreciate slower
• Furniture (solid timber): 5–10% per year; flat-pack 30–40% per year
• Clothing/fashion: 60–80% off retail immediately; designer brands hold better
• Sporting goods: 30–50% off retail; condition matters enormously
• Collectibles: market-driven — check recent sold prices carefully