Clothing is one of the most competitive categories on Australian marketplaces — and one of the most rewarding when done right. The sellers who move fashion fast all do the same things. Here's what actually works.
Step 1: The Photo Setup That Sells Clothing
Flat lay on a white or neutral background in natural light is the gold standard for clothing photography. Alternatively, wear the item yourself — on-body shots convert significantly better than flat lays for most clothing categories. Iron or steam the item before photographing.
Step 2: Always Include Measurements
Include actual measurements in your listing description — not just the size label. Chest, waist, hips, length, sleeve length. Buyers who can't verify fit won't buy. This single change reduces 'does this fit?' messages by 80%.
Step 3: Pricing Second-Hand Clothing
Fast fashion (Zara, H&M, Cotton On): 10–20% of retail. Mid-market (Country Road, Witchery, Seed): 25–40% of retail. Premium Australian brands (Zimmermann, Scanlan Theodore): 40–60% of retail. Luxury designer (Gucci, Prada, LV): 50–80% of retail depending on condition and authentication.
Step 4: What Buyers Look For in Descriptions
- Brand name (exact, not 'designer')
- Size label AND actual measurements
- Fabric composition (from care label)
- Condition description (any pilling, fading, marks)
- Number of times worn
- Whether it's been dry cleaned or washed
3–10 days
Avg sell time
$45
Avg sale price
85%
Success rate
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